Four Generations of Sustainable Ranching
Oreganic Beef Company is the product of 30 years spent envisioning, planning, and working hard. We’re a family-owned sustainable ranching business with the highest standards of quality and care. Our mission has always been: Healthy animals. Healthy people. Healthy planet.
Quality Runs in the Family
Our family sustainable ranching heritage dates back to 1930 when Albert Ceciliani started a dairy farm in California’s San Joaquin Valley. Albert’s son Darrell Sr. took over in 1968, but passed away only a few years later. His wife and kids continued his legacy with the family business. Eventually, they moved to Central Oregon and purchased Rocker 3 Ranch (named after the brand issued to great-granddad Albert).
Today, the 4th generation of Cecilianis continues the stewardship for animals and land alike.
Our Ranch Staff
Darrell Ceciliani, Jr, (“Big D”)
Born in 1959 in Banta, California, Darrell was raised on the family farm and gained a grassroots appreciation for hard work and teamwork from his parents and grandparents. While preparing for his own ranching career, Darrell and his cousin took over the 100-acre farm following his father’s untimely death––eventually expanding it to 1,600 acres and growing various row crops and hay.
In 1991, he moved to Oregon to start the ranch that came to be known as Rocker 3. In the last two decades, Darrell has passed along his love of the land to his sons, with whose help he launched Oreganic Beef Company in 2019. He resides onsite with his advisor, confidant, and partner Rosalynn, and continues to oversee ranch operations. All while maintaining the belief in accountable stewardship and personal responsibility––the foundation of the Ceciliani family for four generations.
Darrell Ceciliani III
Raised on Rocker 3 Ranch, Darrell graduated from high school in Madras, OR where he earned a baseball scholarship to play at Columbia Basin College. A year later, he became the New York Mets’ third pick in the 2009 MLB Draft.
Following a 9-year career with the Mets and the Toronto Blue Jays, Darrell returned home to pursue ranching. An avid outdoorsman, he has guided guests on Rocker 3’s recreational acreage from an early age, and today manages the livestock and day-to-day ranching operations. Darrell and his fiancé Sarah live in Madras with their baby daughter Sofia.
From his childhood on the ranch through high school, Derek loved building and operating heavy machinery. In 2010 he traded riding tractors for riding bulls until knee surgery and college courses convinced him he was born and bred for ranching.
Since then, he has worked alongside his dad in all aspects of ranch management, from livestock and farming to guiding hunting and fishing tours. In 2018 he started his own trucking business while continuing to oversee equipment operations and livestock transport for Rocker 3. Derek lives in Madras with his wife Misty and sons, Branson and Decker.
The youngest of the three boys, Devin shared a talent for baseball which led to his selection by the Tampa Bay Rays in the 2013 MLB draft. Instead, Devin decided to accept a football scholarship at Western Oregon University. His football career was cut short by an injury, but Devin graduated with a BS in business and returned home to Rocker 3 to assume the Oreganic Beef Company operations responsibilities.
A professional outdoorsman who has guided on the ranch from an early age, Devin and his girlfriend Lauren live in Madras.